Category Archives: Gym

core values

How To Learn Core Values – Do You Need Them?

Something that has really helped me develop the entire direction of my businesses is having a solid set of core values. You’d be surprised at how many gyms don’t actually have these, and it may be because it seems like something that’s old fashioned, or maybe because they don’t quite have a staff yet and don’t think about it or make it a priority. I think that every business needs to have a set of core values, especially when they’re first starting out.

core values

Let’s Define Core Values:

It’s a set of values that helps guide your decision-making process. These are things that you and your company believe in. Core values help you decide on whether or not you or your staff should do something. You can look at it as a compass. When something comes up, and you don’t know the answer, you can refer back to your core values. This will tell you whether or not you’re making the right decision.

Core values are not something that you should just create, put on a poster and hang up. Core values are things that we circle back to and keep top of mind in every single weekly meeting with our team. When we first hire someone, we go over these core values in our employee handbook. We talk about this the day they come on board because it sets the tone and expectations for the employee. If their values don’t align with ours, we know it’s not a good fit.

core values

When I first started Pulse Fitness, I came up with about 7 on my own. But these can absolutely change. As time passes, your team grows, people come in and out, different thoughts and opinions shift through the business, we revisit and change them as necessary.

So, What Core Values Should You Have In Your Business?

Well, it depends on your personal values and beliefs. I want to share with you what our core values are at Pulse Fitness and why we have them. If you don’t already have core values for your company, feel free to use these as an example, or even use them as is in your business and run with it.

Trust In Teamwork.

The way our model is set-up is that we’re a team. We’re so much of a team here that we won’t hire someone unless they meet everyone on our team first. Because we work so tightly with each other, we want to make sure that the person is a good fit. Now, it also goes with our business model. Every client can train with any coach. Because we’re a team here, no one client belongs to one coach. Everyone on the team brings different qualities to the table, but they work together as a strong team.

Do Whatever It Takes

That statement is intentionally broad. If that means staying late, do it. If that means walking someone to their car because it’s dark out, do it. If that means running out in the middle of the day to get toilet paper? Do it. Nothing is “his job” “her job” or “not my job”.  You do whatever it takes to get the job done and it’s part of our culture here. We each have our responsibilities and our roles, and someone may get tied up in a task and needs support, and you just support them. I want my team to work together as a team.

Delight The Client

Without our clients, we have a huge room of equipment and nothing to do. I want everyone to make sure the clients are “delighted” and do whatever it takes to make them feel that way. If that means greeting them by name, or knowing what shake they’re going to have and having it ready for them when they get done. This is a service-based business, and a delighted client is what’s going to keep you going. The ability to overdeliver is what’s going to bring your business to new heights. When you come into my gym, you know that our goal is to consistently serve and create a genuine, and welcoming atmosphere – you just can’t miss that it’s an expectation for everyone on my team, but you also know it’s genuine.

core values

Be Appreciative And Humble.

The first reason this one is on the board is that there are a lot of people that don’t have a job or are doing something they don’t love. We should be appreciative that we have a job, and we’re able to do something we love, and we get to help people along the way. We’re not above anyone else. We’re humble in the fact that we’re educated and understand the body in the ways that our clients don’t understand. I don’t want someone on my team that is ego-driving. Humility is absolutely crucial to serving clients.

Be A Professional

Unfortunately, in fitness, we have a bad reputation for being unprofessional. There’s a lot of things that have tarnished the marketing for fitness industry’s perception. Being a professional should be presented in how you dress, the cleanliness of the facility, how you speak to the clients, how you train. It should be seen from every aspect of the business.

Do The Right Thing

Again, another intentionally broad one. If you’re a small business, you can’t screw people over or you’re going to be out of business very quickly.

Continuously Learn And Always Evolve

We just talked about this in one of our recent blog posts. If we’re not learning and continuing to stay ahead of science, then we’re no better than YouTube. We need to constantly be evolving in order to serve our clients better.

Be A Leader

I want leaders on the team, not just doers. Not in a way that we have too many cooks in the kitchen, but they should be able to lead at their level. The coaches are the expert, the professional, they have to lead the training session. If we let the clients lead the session, what are we doing for them?

Be Awesome!

This came from one of our coaches years ago. This is another very broad one that makes the client experience great. Being awesome can be just about anything. High fives, encouragement, greeting people by name. Just be awesome!

Bring Your Best Every Day

This is probably one of the hardest ones we have to follow. But you need to make it a point to separate your home life from your work life. Some of our coaches just do an amazing job at this. They’re opening the doors at 4:45 and they’re on FIRE! This one can’t be missed when you’re a service-based business. You have to put your client experience at the forefront of your priorities if you want to outlast your competitors.

Have Fun And A Sense Of Humor.

We’re over here making being professional a priority, but that doesn’t mean that you can’t have fun. It’s about making that one hour that you’re with that client the best hour of their day. It’s about making the 8 hours that you’re with your team, enjoyable. It’s a culture, a family, and a community. If this was a burden to do every day, it wouldn’t be all of those things.

Core values are the only way you’re able to control your client experience. Your client experience is what’s going to dictate your longevity in business. Core values also help you make your tough decisions. They may cost the business money at the time of the decision making, but when you follow your core values, they will benefit the business long term. These are what define the type of business you are. People do business with people they like. Take a look at your business, would you do business with you based on your core values? Most people would say yes because self-reflection is one of the hardest things for us to do. But if you really look at your business from the outside in, would you actually do business with you?

If you need a second set of eyes on your business to see how you can serve your clients and your community better for the long run, book a breakthrough call with me today. Let me help you design a foundation that’s built to grow.

gyms in allentown pa

Things You Need to Know Before Joining any Gym

If you want to lose weight and start living a healthy lifestyle, you can think of joining a gym around you. There are several gyms in Allentown PA. Working out at gym can help you enjoy a mix of various types of physical activities including strength training, cardio, and more. One can make exercise fun and be consistent. Once you’ve made up your mind to join a gym, you need to do some research to enroll with the right gym.

Here are some guidelines that can help you find the best gym:


The distance of the gym from your home or office is an important factor to consider while choosing the gym. If the gym is too far, you may skip going there on a regular basis. You can look for gyms around your office so that you can visit the gym while going to your workplace or even coming back. It can be a good idea to go to gym during your break hours also. All this is possible only if you choose a gym that is close to your home or office.


gyms in allentown paIt is advisable to walk into the gym personally and check out all the facilities. Check the condition of the equipment, experience of trainers, and cleanliness to make the right decision. Some gyms in Allentown PA offer free trial also, while some charge a minimum amount of fees for a one day trial. You can inquire about the same and take a trial session to find out whether you’re comfortable there.


This is an important factor that needs to be considered while selecting a gym. You can inquire about the fees at a few gyms around you and then compare them. Some gyms in Allentown PA offer discounts and promotional offers. You can check the same with the professionals. You can opt for annual memberships to save a huge amount of money as monthly memberships will be a costly affair.

Hours of operation

You can inquire about the hours of operation and choose the time slot that is suitable for you. Some gyms operate round the clock while a few others have specific timings. It can be a good idea to visit the gym during your preferred time slot to check the crowd there.

When you go to the gym, check the ventilation and other amenities. Most of the gyms have snack or juice bar, steam bath, sauna, personal trainers, and audio-television facility. You can check with the professionals and get an idea about the facilities offered by the gym. No matter what your health or fitness goals may be, make sure that you choose the right gym that has friendly staff members to assist you. If you are joining the gym for the first time, you can hire personal trainers to guide you on how to use different equipment. A good gym with modern facilities can surely make exercise fun for you. Think of the long term commitments and join the right gym to start living a healthy lifestyle.


So you want to get strong, and you have no idea how to start…

You probably feel overwhelmed, and you’re thinking to yourself, “dumbbells, push-ups, squats. These are terms I’ve heard before, but how do I combine them into a workout to get in shape? HELP!”

We’ve got you.

A strong body is a healthy body. And there are lots of ways to make lifting weights more effective

You know you should be strength training regularly, but let’s be honest: starting a whole new way of working out can be daunting. It’s the reason so many people stick to the same old habits. We understand that this stuff can seem intimidating, and if you don’t know how to get started or are looking for more specific instruction, we have you covered.

But enough of that, let’s get into the nitty gritty of how to get started with Personal Training Cumming GA!

How Will You Be Training?

The first thing we need to figure out is what kind of strength training you want to be doing. This will primarily depend on what equipment you have available and what your goals are.  Let’s go over the options:

best gym in hamilton

Body Weight Training

The first option is bodyweight training. With bodyweight training you need minimal equipment (or none at all), and you can train from anywhere.  It doesn’t matter if you’re at home, in a hotel, at a playground, in your office at work,  or traveling around the world, as long as you have enough space to move around, you can get your workout done (and fit it into a busy schedule).

If you’re bodyweight training, grab a pull-up bar or a TRX system.  If you’re just starting out, use an exercise band to help assist you with movements such as pull ups or dips.

However – none of these are necessary, you can easily do bodyweight training without any equipment at all. The challenge to bodyweight exercises is that you will need to consistently modify the exercise’s difficulty in order to ensure you are leveling up and progressing.

personal training favorite

Dumbbell Training

Dumbbells are a great way to start out with weighted strength training for a few reasons. First, most gyms will have a good set dumbbells, even if it’s a basic gym in your apartment complex. If you want to train at home, you can get a set of adjustable dumbbells that don’t take up a ton of space.

Second, dumbbells make it easy to add a small amount of weight to a movement, and dumbbell exercises can seem less intimidating than barbell training.  On top of that, starting with a 45 lb barbell might be too much weight at first.  Dumbbells  also have an added stabilization challenge, and point out muscle imbalances pretty easily.

If you can’t finish a rep, it’s much easier to drop a dumbbell than it is to drop a barbell. As a newbie learning the movements, this might be helpful.

The biggest challenge about dumbbells?  You may outgrow whatever set you purchase fairly quickly, and heavy dumbbells can get costly. A gym membership with dumbbells that go up to (or over) 100 lbs should help solve this problem.

Barbell Training

The barbell workout is a personal favorite. If your goal is strength above all else, this is the option that we recommend. Barbells allow you to progress clearly and quickly, allowing you to add small increments of weight each week.

Because a barbell is incredibly stable (using two hands instead of just one with a dumbbell), it’s also much easier to go heavy – especially for lower body movements like the squat and the deadlift. For exercises like the squat or the press, you can use racks to safely load and remove heavy weights.

The biggest challenge to barbell training is that in order to do it at home, you need to have a squat rack, a barbell, a bench, and enough weight in your house or garage (which is not an inexpensive investment when you’re starting out).

If not, you definitely will be needing a gym membership.

Which Is Best?

So what is the best form of strength training? Realistically, it’s whichever one that you will actually do. Barbell training may be optimal in terms of increasing strength. Likewise, bodyweight training might seem convenient, but if you don’t actually motivate yourself to workout at home, you might need to come up with a plan B – like a workout buddy or Pasadena personal trainer.

Many times, we will pick the right workout to match our situation. When we’re traveling, we’ll do a ton of bodyweight workouts since we don’t necessarily have a gym and a barbell available. When we’re at the gym, you better believe every morning the first thing we do is get under a barbell and go heavy.

At the end of the day, it’s what ever works best for you. But ultimately, you never want to walk into the best gym in hamilton without a game plan. We want to avoid that wandering “sheep without a shepherd” strategy that doesn’t produce results. We help most of our members overcome that challenge with our individual Workout Programs.