The key to successful SEO San Jose lies in researching the keywords which will deliver the best results both in the short and long term for your business. Without it, a search engine optimization campaign would be forced to rely on guesswork and assumptions with no idea on where competition and opportunities exist.
These types of campaigns typically fail in one of two ways; the first being that selected keywords are either too general and/or competitive to get high rankings on the search engines. The second type of failure results from the selection of keywords which are either too specific or are not used by people as search terms. In both cases, the results are untargeted traffic arriving in low numbers.
SEO San Jose uses a wide variety of resources and tools to conduct research based SEO campaigns using keywords with relatively light competition combined with solid traffic numbers. Using research to determine the keywords which are being used to search for the products and services being offered by your business can reveal the terms which can be optimized quickly to drive targeted traffic to your site. The kinds of visitors which typically arrive at your site as a result research based SEO stay on your site longer and make purchases at a much higher rate than untargeted visitors. Keyword research can also define long-tail keywords which may be neglected by your competition but can also deliver targeted traffic with a higher likelihood for conversion.
Don’t rely on guesswork to define one of the critical factors in determining the success of your SEO efforts. San Jose SEO proven keyword research techniques can deliver cost-effective SEO results which can drive high-conversion, targeted traffic to your website.